Search Engine Optimisation

Optimising a website to rank well in search engines is something that we take very seriously. In fact all the websites that we produce are designed from day one with search engines in mind.

We strongly recommend that clients that need their websites to generate more business do take advantage of our full SEO package. This package includes the following:

Extensive keyword research
Usually 1000+ quality keywords are researched and this lays the foundation for various aspects of the website design ie: navigation, meta data, page content and site structure
Analysis of 3-5 competitors
If your competitors are ahead of you in the search engine results for various key phrases then we find out what is working for them and make sure that we do at least that to your site
Site structure recommendation
Site structure and navigation menus are proposed that monopolise on the way that people search for your products and services. This is all based on extensive keyword research
Page Copy recommendations
Keyword type and frequency within your page copy is important and at this stage we generate a set of optimised phrases that should be written into specific pages fo your site. If required we can also generate the page copy ourselves
Page Titles and Meta Data
These are all important to search engines and we can write these for you. In most cases each page of the site will require a unique set of information
Technical Review
An in depth technical review of the site is undertaken to ensure that everything is working as it should
Linking Strategy
This involves generating good quality links from other sites to your site. The importance of this part of the optimisation cannot be over emphasized. This process can be carried out on a month to month basis.